Pemasaran Lada Putih (Piper nigrum) Di Desa Majel Kecamatan Bonti Kabupaten Sanggau

Abstrak

This research is to determine the marketing channels and margins for White Pepper in Majel Village, Bonti District, Sanggau Regency. The number of farmers who were respondents in this research was 33 farmers, 2 collecting traders and 1 retailer. The variables observed in this research consist of prices at the farmer level, prices at the trader level, prices at the retailer level, marketing costs at the collector and retailer levels, marketing profits at the collector and retailer levels and marketing margins. The results of the research show that in Majel Village there are several marketing institutions that form 1 marketing channel, namely from pepper farmers selling to collecting traders, then collecting traders selling to retailers, then retail traders selling to consumers.   The largest margin in this marketing channel is at retailers, namely IDR 6,000/Kg, Farmer's share in the white pepper marketing channel in Majel Village is 91.18%