Subjective Attitudes and Norms towards Bioremediation among Rice Farmers in Parit Baru Village

Abstrak

Bioremediation rice farming is a development effort in the agricultural sector that must be supported through efforts to improve the quality of farming, and all of this cannot be separated from the attitudes, behavior and subjective norms of the farmers concerned. Farmers' behavior in responding to bioremediation rice farming cannot be separated from their activities in making decisions to behave through attitudes. This decision is taken on the basis of one's own considerations and on the basis of considerations of other people who are considered important. Subjective considerations of other parties can provide encouragement to make decisions, this is called subjective norms. Subjective norms are defined as social factors that indicate the social pressure felt to make or not make a decision. Therefore, an assessment of bioremediation rice farming was carried out from the perspective of the attitudes and subjective norms of rice farmers in Parit Baru Village. How do rice farmers in the village respond to bioremediation rice farming, and how subjective norms can influence this attitude. The variables observed are beliefs, evaluations, normative beliefs and evaluations. In this research, the data analysis tool uses the Fishbein Attitude and Behavioral Intent Model. The results of the research concluded that the respondent's attitude in carrying out bioremediation farming in Parit Baru Village, Sungai Raya District, Kubu Raya Regency is good, there is a good influence from attitudes and subjective norms on the behavior of respondents in carrying out bioremediation farming in Parit Baru Village, Sungai Raya District Kubu Raya Regency, and attitudes and subjective norms have a positive influence on respondents' behavior in carrying out bioremediation farming in Parit Baru Village, Sungai Raya District, Kubu Raya Regency