PERAN PENGETAHUAN HIJAU DAN RELIGIUSITAS PADA SIKAP GENERASI Y TERHADAP NIAT BELI PRODUK HIJAU

Bilah Samping Artikel

Download
Diterbitkan: Feb 28, 2022
Kata Kunci:
Pengetahuan hijau religiusitas sikap niat beli

Isi Artikel Utama

Puty Febriasari P
Fakultas Ekonomi, Universitas Panca Bhakti
Adi Mursalin
Fakultas Ekonomi, Universitas Panca Bhakti

Abstrak

Meningkatnya internalisasi ajaran agama di kalangan Generasi Y dewasa ini membuat penelitian mengenai sikap dan niat untuk membeli produk ramah lingkungan menarik untuk dilakukan. Konsumsi ramah lingkungan pada dasarnya berkaitan erat dengan religiusitas seseorang, karena dalam setiap agama terdapat aturan mengenai aktivitas konsumsi yang berbasis kondisi lingkungan sekitar. Metode survei diterapkan dalam pengumpulan data dengan melibatkan konsumen lokal yang berdomisili di wilayah Kota Pontianak dengan rentang usia antara 20 sampai 40 tahun. Rentang usia ini dianggap dapat mewakili Generasi Y. Model persamaan struktural berbasis kovarian (CB-SEM) yang diterapkan dalam pengujian hipotesis menunjukkan bahwa seluruh hipotesis yang dirumuskan didukung, kecuali hubungan antara pengetahuan hijau dan sikap terhadap produk hijau. Responden pada dasarnya memiliki pengetahuan hijau yang tinggi, namun sulitnya mengakses informasi terkait reliabilitas dan produk hijau keraguan di benak konsumen, sehingga memengaruhi sikap mereka terhadap keberadaan produk. Hasil penelitian menunjukkan bahwa religiusitas dan sikap terhadap produk hijau memiliki peranan penting dalam memprediksi niat konsumen untuk membeli produk hijau.

Rincian Artikel

Cara Mengutip
Febriasari P, P., & Mursalin , A. . (2022). PERAN PENGETAHUAN HIJAU DAN RELIGIUSITAS PADA SIKAP GENERASI Y TERHADAP NIAT BELI PRODUK HIJAU. Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti, 7(2), 1–22. Diambil dari https://jurnal.upb.ac.id/index.php/equalibrium/article/view/185
Terbitan
Vol 7 No 2 (2021): Jurnal Equilibrium Manajemen (JEM)
Bagian
Articles
Creative Commons License

Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.

Referensi

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Process, 50, 179-211.

Aman, A.H.L., Harun, A. and Hussein, Z. (2012), “The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable”, British Journal of Arts and Social Sciences, Vol. 7 No. 2, pp. 145-167.

American Marketing Association. (2016). Dictionary. Retrieved January 13, 2021, from American Marketing Association: https://www.ama.org/resources/ Pages/Dictionary.aspx? dLetter=G

Chang, M.C. and Wu, C.C. (2015), “The effect of message framing on pro environmental behavior intentions: an information processing view”, British Food Journal, Vol. 117 No. 1, pp. 33-357.

Chen, Y., and Chang, C. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, Vol. 50 Issue: 3, pp. 502-520.

Choi, Y. (2010). Religion, religiosity, and South Korean consumer switching behaviors. Journal of Consumer Behaviour, 9(3), 157-171.

Connell, K.Y.H. (2010), “Internal and external barriers to eco-conscious apparel acquisition”, International Journal of Consumer Studies, Vol. 34 No. 3, pp. 279-286.

Cooper, D. R. and Schindler, P. S. (2014). Bussiness Research Methods: 12 Edition. New York: McGraw-Hill/Irwin.

Cutler, B. D. (1992). Religion and marketing: important research area or a footnote in the literature?. Journal of Professional Services Marketing, 8(1), 153-164.

Deen, M. Y. I. (1996). Islamic environmental ethics, law, and society. This sacred earth. Religion, nature, environment.

Dharmmesta, B. S. (2012). Pemasaran Hijau: Penyampaian Standar Kehidupan yang Lebih Baik. In T. H. Handoko, N. Indarti, & R. Almahendra, Manajemen Dalam Berbagai Perspektif (pp. 58-78). Yogyakarta: Penerbit Erlangga.

Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), 465-480.

Dodds, R., Rita Graci, S. and Holmes, M. (2010). Does the tourist care? A comparison of tourists in Koh Phi Phi, Thailand and Gili Trawangan, Indonesia. Journal of Sustainable Tourism, Vol. 18 (2), pp. 207-222.

Dwivedi, O. P. (1990). Satyagraha for conservation: Awakening the spirit of Hinduism. Ethics of Environment and Development: Global Challenge, International Response, 201-12.

Eastman, J.K. & Liu, J. (2012). The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption, Journal of Consumer Marketing, 29(2): 93-102.

Eckberg, D. L., & Blocker, T. J. (1989). Varieties of religious involvement and environmental concerns: Testing the Lynn White thesis. Journal for the Scientific Study of Religion.

Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.

Fryxell, G, & Lo, C. 2003. The influence of enviromental knowledge and values on managerial bahaviors on behalf on the enviroment: an emprirical examination of managers in China. Journal of Business Ethics, 46, 45- 59.

Ghozali, I. (2017). Model Persamaan Struktural, Konsep dan Aplikasi Dengan Program AMOS 24 Update Bayesian SEM Edisi 7. Semarang: Badan Penerbit Universitas Diponegoro.

Groening, C., Sarkis, J., and Zhu, Q. (2018). Green marketing consumer-tingkat theory review: A compendium of applied theories and further research directions. Journal of Cleaner Production, Vol. 172. pp. 1848-1866.

Hair, J. F., Black, W. C., Babin, B. J., and Anderson, R. E. (2014). Multivariate Data Analysis 7th Ed. Essex: Pearson Education.

Hand, C. M., & Van Liere, K. D. (1984). Religion, mastery-over-nature, and environmental concern. Social Forces, 63(2), 555-570.

Hartmann, P. and Ibanez, V.A. (2006), “Green value added”, Marketing Intelligence and Planning, Vol. 24 No. 7, pp. 673-680.

Huang, Y.C., Yang, M. and Wang, Y.C. (2014), “Effects of green brand on green purchase intention”, Marketing Intelligence and Planning, Vol. 32 No. 3, pp. 250-268.

Islam, T. (2016),"Effect of religiosity on ecologically conscious consumption behaviour", Journal of Islamic Marketing, Vol. 7 Iss 4.

Izberg-Bilgin, E. (2012). Infidel brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism. Journal of Consumer Research, 39(4), 663-687.

Izzi Dien, M.: 2000, The Environmental Dimensions of Islam (The Lutterworth Press,Cambridge)

Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behavior and future research direction. International Strategic Management Review, 3, 128-143.

Kiatkawsin, K. and Han, H. (2017). Young travelers' intention to behave pro-environmentally: Merging the value -belief-norm theory and the expectancy theory. Tourism Management, Vol. 59, pp. 76-88.

Kinnear, T. C., Taylor, J. R., & Ahmed, S. A. (1974). Ecologically concerned consumers: who are they?. Journal of marketing, 38(2).

Lee, J., Hsu, L., Han, H. and Kim, Y. (2010). Understanding how consumers view green hotels: how a hotel’s green image can influence behavioral intentions. Journal of Sustainable Tourism, Vol. 8 No. 7, pp. 901-914.

Leonidou, C.N., Katsikeas, C.S., Morgan, N.A. (2013). “Greening” the marketing mix: do firms do it and does it pay off?. Journal of Academic Marketing Science, Volume 41 No.2, pp. 151-170.

Menon, A., Menon, A., Chowdhury, J. & Jankovich, J. (1999). Evolving paradigm for environmental sensitivity in marketing programs: A synthesis of theory and practice. Journal of Marketing, (Spring): 1-15.

Nielsen. (2013). Will a Desire to Protect The Environment Translate into Action? Retrieved Mei 1, 2017, from Nielsen: http://www.nielsen.com/us/en/insights/news/2013/will-a-desire-to-protect-the-environment-translate-into-action-.html

Polonsky, M. J. 2011. Transformative green marketing: impediments and opportunities. Journal of Business Research, Vol. 64, pp. 1311 – 1319.

Rice, G. (2006). Pro-environmental behavior in Egypt: Is there a role for Islamic environmental ethics?. Journal of Business Ethics, 65(4), 373-390.

Sivadas, E. (1997) A preliminary examination of the continuing significance of social class to marketing: A geodemographic replication. Journal of Consumer Marketing, 14(6): 463-479.

Smith, K. T. (2010). An examination of marketing techniques that influence Millennials’ perceptions of whether a product is environmentally friendly. Journal of Strategic Marketing, 18(6): 437–450.

Sullivan, P. & Heitmeyer, J. (2008.) Looking at Gen Y shopping preferences and intentions: exploring the role of experience and apparel involvement. International Journal of Consumer Studies, 32: 285–295.

Tung, S. J., Shih, C. C., Wei, S., & Chen, Y. H. (2012). Attitudinal inconsistency toward organic food in relation to purchasing intention and behavior an illustration of Taiwan consumers. British Food Journal, 114(7), 997-1015.

White Jr, L. (1967). 4. The Historical Roots of Our Ecologic Crisis. Science, 155(3767), 1203-1207.

Wu, S. I., & Chen, J. Y. (2014). A model of green consumption behavior constructed by the theory of planned bahviour. International Journal of Marketing Studies, 6(5), 119-132.

Young, W., Hwang, K., McDonald, S. & Oates, C. J. (2010). Sustainable Consumption: Green Consumer Behaviour when Purchasing Products. Sustainable Development, 18: 20–31.

Yousaf, S., & Shaukat Malik, M. (2013). Evaluating the influences of religiosity and product involvement level on the consumers. Journal of Islamic Marketing, 4(2), 163-186.