Sistem Target Kinerja, Tekanan Evaluasi, dan Stres Kerja Karyawan: Studi Kasus pada PT Bintang Timur Group
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Penelitian ini mengkaji hubungan antara sistem target kinerja, tekanan evaluasi, dan stres kerja karyawan di PT Bintang Timur Group, sebuah pengembang perumahan bersubsidi yang menerapkan target penjualan berdasarkan unit perumahan. Dengan menggunakan studi kasus kualitatif deskriptif, penelitian ini melibatkan dua informan yang dipilih secara purposif berdasarkan keterlibatan langsung mereka dalam pelaksanaan dan evaluasi target kinerja: seorang manajer dan seorang tenaga penjualan. Pengumpulan data dilakukan melalui wawancara mendalam semi-terstruktur. Hasil penelitian menunjukkan bahwa target sebesar tiga unit per bulan dianggap realistis karena didukung oleh mekanisme margin keamanan dan ditetapkan lebih rendah daripada target pesaing. Tekanan evaluasi dirasakan cukup signifikan, terutama akibat konsekuensi finansial seperti pemotongan gaji pokok bagi mereka yang gagal mencapai target. Namun, sifat diskursif dari proses evaluasi dan respons adaptif manajemen melalui penyesuaian harga dan insentif promosi membantu meredam dampak negatif dari tekanan tersebut. Perusahaan juga memberikan dukungan operasional dalam bentuk anggaran iklan dan kegiatan sosial rutin sebagai strategi manajemen stres. Temuan ini memperkuat argumen bahwa persepsi realisme target dan kualitas dukungan organisasi merupakan faktor penentu dalam mengubah tekanan kerja dari ancaman menjadi tantangan yang memotivasi. Tidak adanya insentif untuk melampaui target diidentifikasi sebagai area yang perlu ditingkatkan untuk meningkatkan motivasi jangka panjang
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Jurnal Equalibrium is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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