Pengaruh Perceived Ease Of Use Terhadap Behavior Intantion Melalui Perceived Enjoyment Sebagai Mediasi Penggunaan Dana E-Wallet di Pontianak
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Kemajuan teknologi informasi di Indonesia terus berkembang, menghasilkan inovasi-inovasi baru di sektor keuangan. Salah satu inovasi tersebut adalah fasilitas pembayaran elektronik (e-wallet) yang mengalami pertumbuhan pesat dan menjadi pilihan utama bagi masyarakat Indonesia. Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use terhadap niat perilaku melalui perceived enjoyment dalam pembayaran digital. Sampel yang digunakan adalah 120 responden yang merupakan pengguna e-wallet DANA. Yang ditentukan dengan menggunakan teknik nonprobability sampling yaitu purposive sampling dan dianalisis menggunakan Partial Least Square dengan bantuan Software WarpPLS. Hasil penelitian menunjukkan bahwa kemudahan penggunaan yang dirasakan memiliki pengaruh positif terhadap niat perilaku. Selain itu, perceived ease of use juga memiliki efek positif pada perceived enjoyment, dan perceived enjoyment juga memiliki pengaruh positif terhadap behavior intantion.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Equalibrium is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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