INFLUENCE OF STORE ATMOSPHERE, SERVICE QUALITY AND TASTE OF INTEREST TO VISIT AT AMING COFFE PODOMORO
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Abstract
This research was conducted to determine the effect of store atmosphere, service
quality and taste on the intention to return to Aming Coffee Podomoro. The research method used is a
quantitative method with a descriptive research type. The population in this study were visitors to
aming coffee who had visited at least 3 times 115 people and the sampling technique used was nonprobability sampling method with purposive sampling technique. The data analysis method used is the
validity test, reliability test, the analysis phase uses multiple linear regression and hypothesis testing
uses the SPSS 23 program for windows.
The results of this study indicate that the variable store atmosphere, service quality and taste
have a positive and significant effect on the intention to return to Aming Coffee Podomoro,
simultaneously by 69.5%, while the remaining 30.5% is influenced by other factors outside the study
This. Store atmosphere, service quality and taste variables have a positive and significant effect on the
intention to revisit Aming Coffee Podomoro
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2021 Jurnal Equalibrium
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Equalibrium is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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