Study of interest in using the Indonesian Quick Response Standard (QRIS) for MSMEs in the city of Pontianak
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Abstract
The utilization of recent technology for MSME players is a crucial step for building business
resilience. The initial purpose of this research is to grasp the effect of the model expansion of Unified
Theory of Technology Use Acceptance (UTAUT) and user trust in adopting digital payment system
known as Quick Response Indonesia Standard (QRIS) particularly on MSMEs actor located in
Pontianak. The aim of research is to examine the MSMEs behavioural intention in adapting the QRIS
payment system. The research methodology employed is quantitative research. Primary data is the result
from obtaining the data through answered multiple-choice questionnaire filled by the respondents.
Purposive sampling technique is selected to meet the research objectives by determine the respondents’
characteristics which is MSMEs actor that aware of QRIS payment system mechanism however remain
not utilize it. The research model will be calculated using Warp PLS 7.0 as statistical Structural
Equation Model (SEM) analysis tools. It was found that MSME actors were not influenced by social
influence in generating interest in using the QRIS payment system in business processes.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2021 Jurnal Equalibrium
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Equalibrium is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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