The Influence of Online Consumer Reviews and Product Knowledge Regarding the decision to purchase a second hand laptop at Bukalapak
Article Sidebar
Main Article Content
Abstract
The aim of this study is to analyze the influence of online consumer reviews and product knowledge on the decision to buy a second laptop in Bukalapak. The object of the research used is a consumer who has purchased a second laptop in Bukalapak. The independent variables in this study are Online Consumer Review and Product Knowledge while the dependent variable is Purchase Decision. The data analysis used is simple regression analysis. The results of this study showed that the Online Cunsomer Review (X1) coefficient value against Purchase Decision (Y1) of 0.531, which means that the better Online Cansomer Review read or obtained by the consumer will drive improved purchase decision of second laptop in Bukalapak.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2021 Jurnal Equalibrium
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Equalibrium is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
Akdon, dan Riduwan. 2013. Rumus dan Data dalam Aplikasi Statistika. Bandung: Alfabeta.
Atıl BULUT, Zeki PhD. Determinants of Repurchase Intention in Online Shopping: a Turkish Consumer’s Perspective. International Journal of Business and Social Science Vol. 6, No. 10; October 2015
Atmoko, Bambang Dwi. (2012). Instagram Handbook. Jakarta: Media Kita.
Coulter, et.al. 2005. The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition. Journal of the Academy of Marketing Science, Vol. 33, No. 4. Page. 28-54.
Deavaj, et al. 2003. Metodologi Penelitian Kuantitatif. Jakarta: Kencana.
Drury, Glen. 2008. Social Media: “Should Marketers Engage and How Can it be Done Effectively”. Journal of Direct.Data and Digital Marketing Practice. (9).
Ferdinand, Augusty. 2006. Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro
Ghozali, Imam. 2014. “Ekonometrika Teori, Konsep, dan Aplikasi dengan IBM SPSS 22”. Semarang: Badan Penerbit Undip.
Habibah dan Sumiati. 2016. Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Bangkalan Madura. Volume 1. No. 1. Jurnal Ekonomi dan Bisnis
Harmani, 2008, Pengaruh Pelayanan dan Fasilitas Terhadap Keputusan Konsumen Berbelanja di Pasar Turi Baru Surabaya.
Hicks, J.M., Page Jr, T.J., Behe, B.K., Dennis, J.H., & Fernandez, R. Thomas. 2005. Delighted Consumers Buy Again. Journal of Consumer Satisfacton, Disastifaction and Complaining Behaviour,Vol.18, pp.94-104
Kaplan, Andreas dan Michael Haenlein. 2010. User of the world, unite the challenges and opportunities of social media. Kelley School of Business, Indiana University.
Kotler, Philip dan Gary Amstrong. (2008). Prinsip-Prinsip Pemasaran. Jakarta: Erlangga.
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Jilid 1. Edisi ke tiga belas. Alih bahasa oleh Bob Sabran. Jakarta: Erlangga.
Kuncoro, Mudrajad. 2003. Metode Riset untuk Bisnis & Ekonomi. Jakarta: Erlangga.
Landsverk, Kjell Halvor. (2014). The Instagram Book: Edition 2014. United Kingdom: PrimeHead Limite
Limoputro, Kevin Renata. 2018. Pengaruh Product Knowledge Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Ngohiong Merek M&B. Jurnal Manajemen dan Start-Up Bisnis
Lin. N.H and Lin. B.S. (2007). The effect Of brand image and product knowledge on purchase intention moderated by price discount. Journal of international management studies, p. 121-132.
Lubis, Raja Fajar Perdana. 2015. Studi Tentang Product Knowledge Dan Keputusan Pembelian Pada Notebook Acer. Diponegoro Journal Of Management
Mahendrayasa, A.C, S. Kumadji dan Y. Abdillah. 2014. Pengaruh Word Of Mouth Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian. Jurnal Administrasi Bisnis 12 (1):1-7
Mileva, Lubiana. Pengaruh Social Media Marketing Terhadap Keputusan Pembelian (Survei Online pada Mahasiswa Sarjana Jurusan Ilmu Administrasi Bisnis Angkatan 2014/2015 Fakultas Ilmu Administrasi Universitas Brawijaya yang Membeli Starbucks Menggunakan LINE). Jurnal Administrasi Bisnis (JAB)|Vol. 58 No. 1 Mei 2018
Nurgiyantoro, Singgih. Pengaruh Strategi Promosi Melalui Social Media Terhadap Keputusan Pembelian Garskin Yang Dimediasi Oleh Word Of Mouth Marketing (Studi Pada Konsumen Produk Garskin Merek Sayhello di Kota Yogyakarta). Skripsi. Universitas Negeri Yogyakarta
Oliver, L. Ricahrd. 2010. Cognitif Affective and Atribute Base of The Satisfaction Respons. Journal of Customer Research, 20: 418-430.
Setyaningrum, Awanda. Pengaruh Brand Experience, Brand Knowledge Dan Advertising Terhadap Repurchase Intention (Studi pada Konsumen Wardah di Purworejo). Skripsi. Universitas Muhammadiyah Purworejo
Setyaningsih, R. 2008. Analisis Faktor-Faktor yang Mempengaruhi Ekuitas Merek untuk Meningkatkan Niat Beli Ulang (Studi Kasus pada Kedai Kopi Dome di Surabaya). Skripsi. Universitas Diponegoro Semarang.
Simamora, Bilson. 2005. Analisis Multivariat Pemasaran. Jakarta : Gramedia Pustaka Utama.
Solimun, 2011. Analisis Variabel Moderasi dan Mediasi. Program Studi Statistika FMIPA Universitas Brawijaya. Malang.
Sugiyono. 2013. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Sumarwan, Ujang. 2004. Perilaku Konsumen. Ghalia Indonesia.
Suryana, Popo. Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Niat Beli Ulang. Trikonomika Volume 12, No. 2, Desember 2013
Taprial, Varinder & Kanwar, Priya. 2012. Understanding Social Media. London. Ventus Publishing ApS.
Tjiptono, Fandy. 2008. Pemasaran Strategik. Yogyakarta: Andi Offset.
Zanjabila, Ridwan. Analisis Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Bandung Techno Park (Studi Pada Pelanggan Bandung Techno Park). e-Proceeding of Applied Science : Vol.3, No.2 Agustus 2017